The first flagship store of the long-established American watch brand Hamilton (currently part of the Swatch Group) was built in Japan. The facade features a wooden lattice modeled after the letter “H” in Hamilton, which is lit up in an “H” shape at night and radiates light onto Cat Street. The first floor has a symmetrical layout for the watch sales floor, with a display in the atrium that showcases Hamilton’s history and philosophy. The second floor offers a lounge space where customers can relax.
TYPE: Retail Shop
CLIENT: HAMILTON JAPAN