RESTAURANT ZARAI OITA
“Zarai” is a phrase that appears in the Taiheiki, meaning “even though one is in a certain place.” This is an antenna shop with the concept of feeling the rich culture of Oita Prefecture, with a focus on food, while staying in Tokyo. However, unlike other antenna shops in different prefectures, this shop procures and offers Oita’s seasonal ingredients every day. The shop is divided into a high-end restaurant and a store that sells carefully selected crafts and foods. At the entrance, there is an “Okudo” and “Kamidana” (a traditional Japanese stove and a household Shinto shrine) that were relocated from the old Ginza store, and each area is decorated with artwork produced for the shop and local ingredients, creating a gorgeous atmosphere.
CLIENT: OITA BRAND CREATE